top of page
Graphics.png

LUCY SHAFER

Brand & Innovation Strategist

ddc56e_1626124feed54c178e4a50af110a3d50~mv2.png

HI THERE!

I’m a brand & innovation strategist. I’ve worked across fashion, tech, and entertainment, helping leaders tackle big questions about their products, their people, and their purpose.

Equal parts strategist and storyteller, I love shaping brands that connect with consumers, energize teams, and leave a mark on culture.

CLIENTS

FASHION & LIFESTYLE

american-eagle-outfitters.png
Banana_Republic_logo.png
Everlane_logo.png
jack-spade.png
TOMS.png
Gymboree.png

TECHNOLOGY

Uber_logo_2018.png
Lyft_logo.png
instacart.png
Amazon_Ads_Horizontal_SquidInk.png
turbotax.png
Official-Kajabi-Logo.png
Docusign.png
Dave__Logo.png
Gopuff_Wordmark_-_White_background.png
Turo
Flashflood

BEAUTY & WELLNESS

sephora-logo-png.png
sunwink_Logo.png
headspace.png
Wildfleur.png

RETAIL

EBay_logo.png
Walmart_logo_(2008).png
Walgreens.png

CPG

Starbucks_Corporation_Logo.png
SC_Johnson.png
pepsico.png
NomNom.png
miller-coors.png

TRAVEL & ENTERTAINMENT

hyatt-logo.png
Fox_Sports_wordmark_logo.png

GET IN TOUCH

bottom of page