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Hi there

I'm a brand strategist and creative consultant.

From fashion retail to technology and entertainment, I work with leaders to answer big questions about their products, their people, and their purpose.

A left-brain thinker and a right-brain storyteller, I love building brands that resonate with consumers, inspire employees, and make an impact on culture.

Lucy Shafer Geometric Illustrations with cream, pink, light blue, navy blue, and mustard squares, lines, triangles, and circles.

LUCY SHAFER

brand strategy

BRANDS I'VE WORKED WITH

A BIT MORE
ABOUT ME

Over the last ten years, I’ve championed the voice of consumers to build community-driven brands at TwentyFirstCenturyBrand.

I studied people and culture at Redscout to help companies reach new audiences and launch new products.

And I learned what it takes to start a company, change an industry, and make great glasses at Warby Parker.

Today as an independent consultant, I work with agencies, leaders, and entrepreneurs of all kinds to transform their business ambitions into meaningful brands.

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